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www.cityofglasgowcollege.ac.uk
WORKSHOP TITLE WORKSHOP CONTENT DURATION*
Social Media Awareness • Understanding the social media landscape
• Social media in business
• Social media platforms
• Social media planning
• Social analytics and integrating data
6 hours
Strategic Marketing • Understanding the purpose of strategic planning;
• Applying the strategic planning process and developing data driven strategies
in line with the company mission, vision and values;
• Evaluating the external and internal environments to assess their impact on
strategy formation;
• Presenting strategic options using TOWS and setting objectives;
• Models and techniques for effective strategy implementation
and measurement.
3 hours
Marketing, Social Media and PR and Branding