Brand Positioning:
Enhance and expand the College brand promoting it
as a Civic Anchor to all partners locally, nationally and
internationally. Positioning City as the No.1 institution
for professional and technical education and skills for
students, staff and stakeholders
AIM 1
OBJECTIVES
1.1 Build on the Brand Promise across
the college intranet, building a positive
culture and utilising it as a two-way
communication tool.
1.2 Ensure a content rich environment
across the range of communication
channels available.
1.3 Ensure marketing and promotional
campaigns are relevant, honest and
timely.
1.4 Ensure strategic events are relevant,
fi t for purpose and positions City as
Global thought leader.
1.5 Maximise campus space & facilities to
our partners and communities.
1.6 Ensure the College is a leading voice
for the sector, recognised for its key
curricular specialisms.
1.7 Ensure internal communications are
honest, inspiring, timely and promote a
'Team City' culture.
1.8 Launch a student ambassador scheme
utilising the Alumni network.
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