In August 2020, we revised our
communications strategy for the Academic
year ahead with the primary goal of increasing
awareness of the Students' Association, and
effectively communicating to over 30,000
students at City of Glasgow College.
We continue to appeal to different groups of
students, using different social media
channels. One of the primary focuses was to
ensure we are targeting our main student
demographic (Age 18-24). Instagram
remained our main way to appeal to this
demographic, as 47% of our Instagram
followers fall into this age group. We
continued to grow this channel by utilising
features of Instagram such as Stories and IGTV
for our main campaigns such as Elections.
Using Facebook Live and producing more
video content has also been beneficial for us
throughout this academic year. For example,
we worked with external videographers to
produce video campaigns such as our face
covering campaign aimed at encouraging
students to use their COGC branded face
covering at College. From September 2020 -
April 2021, we have had 13,368 views across
all of our videos on this channel, therefore this
is a tool we will continue to use in the future.
Overall we believe that this Academic year has
been successful for growing our social media
platforms, and we are delighted to remain the
most followed College Students' Association
in Scotland on Facebook, Instagram and
Twitter.
Communication and Marketing
CitySA Impact Report 2020/21 20
3956
4072
11% Followers
Page Likes
Increase
125
1250
56% Followers
Insta Stories
Increase
1755
10% Increase
Followers
108
61% Increase
Followers
30
10401 Reached
'Whats On' Emails